Qualifications:

Bachelor’s degree in Marketing, Business Administration or a relevant field.

5–7 years of experience in product management, preferably in Appliances, Electronics.

Strong analytical skills in market sizing, pricing, portfolio analysis, and competitor benchmarking.

Proven experience in managing NPD lifecycles and category roadmaps.

Strong communication, presentation, and cross-functional leadership abilities.

Proficiency in Microsoft Office, data analysis tools, and research platforms (Power BI is a plus).

Solid understanding of consumer insights, demand forecasting, and product positioning.

Ability to manage multiple projects under tight deadlines.

Strong commercial acumen and financial understanding (SKU P&L, cost buildup, margins)

Responsibilities:

1. Category Growth & Business Analysis

• Conduct deep-dive analysis on category performance, including market size, trends, CAGR, and growth drivers.

• Evaluate competitor activities, pricing structures, and assortment strategies to identify market opportunities.

• Build actionable insights to drive category diversification and growth beyond market rates.

• Identify white-space categories and new revenue opportunities.

• Develop category scorecards to track core KPIs (CAGR, price index, competitiveness score, etc.).

2. New Product Development (NPD) & Innovation Management

• Manage the full NPD funnel, from concept testing to pilot launches and full commercial rollout.

• Conduct consumer insight research and lead concept validation with target user segments.

• Work with R&D, supply chain, and factories to ensure feasibility, cost modeling, and technical fit.

• Develop and execute launch playbooks covering demand forecasting, pricing, channel strategy, and marketing assets.

• Monitor post-launch KPIs (pilot ROI, repeat purchase %, launch execution score).

• Ensure 90%+ NPD success rate through robust governance and market testing.

3. Portfolio Profitability & Cost Optimization

• Conduct SKU-level P&L analysis to understand contribution margin, productivity, and cost drivers.

• Lead pricing strategy development, including price ladder optimization and elasticity testing.

• Identify and eliminate low-performing SKUs through portfolio rationalization.

• Drive cost engineering initiatives to improve margins (component changes, packaging, BOM optimization).

• Improve SKU profitability through strategic pricing, mix improvement, and cost reduction.

• Work with finance and supply chain to ensure accurate cost allocation and product P&L visibility.

4. Portfolio Competitiveness & Category Positioning

• Benchmark products against key competitors to map feature/benefit gaps and tier coverage.

• Define product USPs and strengthen brand positioning in the market.

• Ensure portfolio alignment with customer needs, retail requirements, and consumer trends.

• Scan global innovation trends and emerging technologies in Appliances & Personal Care.

• Increase competitive score and innovation relevance across all product tiers.

5. Annual Category Planning & Roadmap Execution

• Develop and maintain the annual category roadmap, covering NPD, rationalization, promotions, and launches.

• Coordinate category alignment with sales, supply chain, marketing, and finance.

• Prepare scorecards measuring readiness, accuracy, and roadmap completion.

• Lead seasonality planning (e.g., back-to-school, Ramadan, summer cooling, gifting periods).

• Identify category risks and create contingency plans to ensure uninterrupted execution.

6. Cross-Functional & External Coordination

• Work with sales teams to provide product training, market insights, and channel strategies.

• Collaborate with supply chain to ensure correct demand forecasting, stock availability, and order planning.

• Partner with quality and compliance teams to ensure adherence to required standards and resolve product issues.

• Maintain relationships with suppliers, factories, and global partners for product development.

• Coordinate with marketing to develop product packaging, visuals, communication materials, and promotional campaigns.

Qualifications:

• Bachelor degree in Engineering.
• Fluent English & communications skills.
• 5 years of relevant experience in a Sales Management post.
• Excellent business related computer skills.
• Proven record of success in technical sales.
• Good knowledge of packaging technologies & equipment.

Responsibilities:

• Applied Arts / Fine Arts or Equivalent bachelor is a must.
• 1-3 years of graphic design experience.
• Proficient in Adobe Creative Suite.
• Fluent spoken and written English.
• Strong Proficiency especially with design software such as Photoshop, Illustrator, InDesign.
• Solid understanding of layout, typography, color, and other design principles.
• Can work with brand guidelines, creative thinking, idea conceptualization.
• Familiarity with social media interfaces: Facebook, Twitter, Google+, etc...
• A keen eye for beautiful and interesting information design.
• A strong and clean visual design sense.
• Proven graphic designing experience.
• Strong portfolio demonstrating designs.
• Develop the overall layout for various branding projects.
• Hands-on experience with after effects, short videos is a plus.
• JavaScript and jQuery knowledge is a plus.