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At Anasia, we offer more than a job. We provide a long-term career and a chance to make a real difference. Whether it is in Sales, Customers Service, Accounting, Marketing, Logistics, HR, Admin or IT, we offer you an opportunity to grow the business and achieve personal success.

ANASIA is a firm where you will be expected to work hard, challenge yourself every day and provide our clients with service that is unmatched in its dedication to their needs. You will also receive the best training in the industry, have an opportunity where client responsibility and contact will come to you early in your career, and experience the thrill of delivering difficult work that is done well. We can achieve these standards because we demand excellence while recognizing that our employees are most effective when they enjoy a reasonable quality of life as well.

It takes work to find the right balance, and everyone does it differently, but at ANASIA we value the importance of all aspects of our employees’ lives. That is why our highly accomplished professionals choose ANASIA over many other opportunities for employment – and stay to make their careers here.

Job Details

IS/PA Brand Manager4/30/2026

Job Type: Full Time

Location: Cairo, Egypt  Category: Marketing

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
  • A minimum of 5-7 years of experience in brand management or a related marketing role.
  • Proven track record of developing and executing successful brand strategies and marketing campaigns.
  • Strong strategic thinking and analytical skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, CRM software).
  • Creative problem-solving skills and a results-oriented mindset.
  • Strong project management and organizational capabilities.

    • Responsibilities:

  • 1) Strategic Brand Management
  • a) Develop and implement comprehensive brand strategies that align with corporate goals.
  • b) Define and articulate brand positioning and value proposition.
  • c) Conduct competitive analysis and market research to identify opportunities and challenges.
  • d) Update the pricing of SKUs to align with the brand's objectives
  • e) Overlook all Social Media Channels.
  • f) Digitalize all brochures/Product Guide
  • 2) Marketing Campaigns and Initiatives
  • a) Plan, execute, and evaluate integrated marketing campaigns across various channels, including digital, social media, print, and events.
  • b) Assist in developing effective offline/online campaigns and choosing appropriate distribution channels
  • c) Work with creative teams to produce high-quality marketing materials and communications.
  • d) Monitor campaign performance, analyze data, and adjust strategies to optimize results.
  • 3) Brand Identity and Consistency
  • a) Ensure brand consistency across all internal and external communications and platforms.
  • b) Manage the development and maintenance of brand guidelines and assets.
  • c) Oversee the execution of brand initiatives to maintain a cohesive brand image.
  • d) Enhance our image in every event or exhibit and ensure that our branding is executed properly
  • e) Coordinate between teams in major exhibits and work on a brief and branding concept during events or exhibits and align with agencies in terms of stand productions and giveaways and make sure the data is collected properly during any event.
  • 4) Market Research and Consumer Insights
  • a) Conduct thorough market research to understand consumer behavior, preferences, and trends.
  • b) Utilize consumer insights to inform brand strategy and product development.
  • c) Stay abreast of industry developments and competitor activities.
  • d) Work on Enhancing our CRM
  • e) Develop a Proper SEO Strategy
  • 5) Product and Partnership Management
  • a) Collaborate with product development teams to ensure alignment with brand strategy and market needs.
  • b) Identify and manage strategic partnerships and sponsorships to enhance brand visibility and engagement.
  • c) Negotiate contracts and manage relationships with external agencies and vendors.
  • 6) Financial Management and Reporting
  • a) Develop and manage the brand budget, ensuring efficient allocation of resources.
  • b) Track and report on brand performance metrics and KPIs.
  • c) Provide regular updates and strategic recommendations to senior management.
    • Apply Now